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2020 is a time where trends are constantly changing. Technology is evolving, new generations are becoming customers, and old trends are becoming outdated. So, how is your business supposed to stay relevant online in a time where nothing stays the same for long? We’re going to discuss a few easy ways that you can stay relevant online in the year 2020, so you don’t have to worry about seeming “outdated”.

1. Do Your Research

Doing your research has never been more important – after all, if you’re not doing your research in order to stay on top of current trends, how are you ever going to know what’s relevant? There are many ways that you can be sure that you’re keeping on top of your ever-changing industry.

Elizabeth Cheng of Stayclassy.org tells us why keeping on top of current trends is essential and how you can keep up to date:

“Reading is just as fundamental to learning as ever. In order to expand your horizons, understand the times you live in, and discover the possibilities that currently (and will soon) surround you, you should regularly set aside time to catch up on fresh, quality reading material that educates you and your staff on how to stay relevant in all aspects of your operations. The explosive growth of blogging and content marketing has enabled organizations to subscribe to tons of industry blogs, making it easy to keep a pulse on new fundraising and marketing strategies, leadership and management best practices, and current trends in the space.”

2. Keep Up Your Digital Experience

Having a top-notch user experience is incredibly important when it comes to keeping a potential customer on your website – instead of immediately clicking off and checking out your competitor. Did you know that 88% of users are less likely to return to a website after a bad user experience? If that doesn’t scare you, we don’t know what will.

MotionPoint talks about why keeping up your digital experience will help keep your business relevant in their article, “The Importance of ‘Digital Experience’ for B2B Companies”:

3. Update Your Social Media

We don’t think we need to tell you how important it is to have a strong social media presence in the year 2020 – the fact that there are currently 3.5 billion social media users worldwide may just drive the point home. Making sure you stay consistent in your social media management is one sure way to make sure that you are maintaining your online presence.

Kylie Frank of Thiel.com expands on why having a strong social media presence is essential for staying relevant:

“Ultimately, it comes down to ensuring that your business is staying up-to-date with the trends. There are many reasons to utilize B2B social media to your advantage. If you plan strategically and remain consistent and true to your brand, your only regret will be that you didn’t start sooner.”

If you’re looking for a complete digital marketing service that offers an affordable solution to your content creation needs, Content Lever can help. We will help keep on top of both your content creation and your social media platforms, so you can be sure that you’re doing your part to stay relevant online. Try Content Lever today and receive your high-quality content fast by selecting one of our great deals on packages.

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