Why Do B2B Content Marketing Strategies Fail?

While word of mouth is still one of the best ways for B2B companies to grow their client base, more and more customers are turning to digital channels in order to find a solution to their problem. So this should make content marketing a breeze, right? Wrong! While content marketing can be incredibly effective in

The Best Types Of Marketing Strategies For Small Businesses

Have you recently started your own small business? First of all, congratulations! While starting your own small business comes with many challenges, you will also be met with many rewards along the way. In order to get your small business off the ground, you will need to consider what types of marketing strategies are best

Is Email Marketing Still An Effective Marketing Strategy?

Email marketing is one of the oldest types of technology-based marketing out there for B2B businesses. And while email has drastically evolved and grown in popularity throughout the years, many wonder if email marketing is still an effective marketing strategy. After all, technology is constantly changing, making way for new and advanced forms of digital

Why Your B2B Company Needs a Blog

Are you a B2B service business owner that is looking to take your online presence to the next level? Developing a marketing strategy as a B2B company can be a challenge, as you are marketing your products to customers who already know all the tricks of the trade – other businesses. So, how do you

B2B Content Marketing
Using Online Forums to Drive B2B Content Marketing

If you’re struggling to come up with new topics for your content marketing campaign, there’s one place you can go to get some ideas: online forums. Set up your own online forum where your B2B customers can share ideas and where you can offer support. Once people are engaged, there is a wealth of inspiration

B2B Content Marketing Strategies
3 Often Overlooked B2B Content Marketing Strategies

B2B content marketing has never been more important to building your business, and there are many strategies to employ. So many, in fact, that some of the most basic things about B2B content marketing are often overlooked. Here are three things you should be paying attention to when planning your B2B content marketing strategies. 1.

Benefits of B2B Influencer Social Media Marketing
Benefits of B2B Influencer Social Media Marketing

If you’re planning a B2B social media campaign, you might not immediately think of using social media influencers, but you should. Some business owners see influencers as people who are only trying to get free stuff for a quick endorsement, but there are many influencers out there who have knowledge and expertise across a wide

Ways to Stay Relevant Online
3 Ways to Stay Relevant Online

Every business owner knows how important the internet is to their success, but the internet is a big place. If you don’t try to stay relevant, you won’t get noticed. Here are three simple ways to stay relevant online. 1. Keep up to date with trends. Trends change every day. Sometimes, they can change every

How to Create Scroll-Stopping B2B Social Media Content

As content creators, it’s incredibly important for us to be able to grab our audience’s attention. And in a world that’s becoming more and more reliant on social media, we need to know how to create eye-catching content that will pause your thumb mid-scroll. Social Pilot tells us that people check their Facebook alone eight

How to Create a Successful B2B Webinar Strategy in 2021

Have you considered using webinars as part of your marketing strategy for your B2B company? While this type of marketing is not often first considered when it comes to building a brand’s marketing strategy, this can often be the final step in converting a potential lead. In fact, 73% of B2B marketing and sales leaders