How to Create a Successful B2B Webinar Strategy in 2021

Have you considered using webinars as part of your marketing strategy for your B2B company? While this type of marketing is not often first considered when it comes to building a brand’s marketing strategy, this can often be the final step in converting a potential lead. In fact, 73% of B2B marketing and sales leaders

5 Ways to Get Results From B2B Video Marketing

There’s no denying the popularity of online videos, with 74% of adults in the U.S. alone enjoying YouTube on a regular basis. YouTube’s beginnings in 2005 sparked the start of the video resolution, with more than 1 billion hours of YouTube videos watched every day. Content marketers have taken notice of the mass popularity of

3 Content Marketing Skills That Will Only Get More Important

Whether you’re a content marketer yourself or thinking of hiring one, certain skills will never go out of style. And while the ability to write carefully crafted articles is important as a content marketer, this is not the only skill that is necessary in order to succeed at this job. With several critical areas that

Understanding the Differences Between B2B and B2C Marketing

If you’ve worked in the digital marketing world, then you’re more than familiar with both Business-to-business (B2B) and Business-to-consumer (B2C) marketing. However, you may not be familiar with the different marketing strategies that each of these business types require. While we’ve touched on the differences between B2B and B2C marketing, the truth is that understanding

3 B2B Content Marketing Tactics You Need to Start Using Today

No matter how similar they may sound, B2B content marketing and B2C content marketing are not the same thing. Therefore, B2B marketers must use different content marketing tactics in order to achieve the conversions that they’re looking for by remembering the different needs of the two audiences. In this article, we take you through 3

We Break Down B2B vs. B2C Marketing

B2B and B2C marketing – is there really a difference between the two? While it’s easy to simply lump all types of marketing into one category, this will not benefit you when it comes to implementing marketing strategies. In fact, knowing the difference and identifying if your business falls into the category of B2B and

Why Blogging is Still the #1 B2B Marketing Tactic

While social media platforms such as Facebook and Twitter rose to massive popularity in the early 2010’s, blogging has been in existence since 1994. And even though blogging is close to celebrating its 30th birthday, there’s good reason as to why it has never wavered in popularity for B2B businesses. 89% of content marketers reported

How to Use Instagram Stories to Get More Followers

Growing an audience on Instagram isn’t always easy and maintaining your presence can be just as difficult. It’s incredibly easy to go days, weeks, or scarily enough, months without posting anything at all on your social media, due to the fact that you’re fresh out of ideas of content to post! However, taking a break

3 Simple Ways to Improve Web Accessibility

The importance of a fantastic user experience (UX) for your app or website is becoming more apparent all the time, with potential customers quickly shying away from online experiences that are not optimized for the best possible experience. But what about the user experience of those with disabilities and/or those who rely on screen readers?

How to Master Content Marketing on LinkedIn

With over 720 million LinkedIn users worldwide, LinkedIn can be a content marketing goldmine. And although LinkedIn is largely a B2B social media platform, B2B and B2C brands can also benefit from publishing on it when combined with a killer content strategy. With LinkedIn’s relatively new publishing platform, there are numerous ways to benefit from