If you’re planning a B2B social media campaign, you might not immediately think of using social media influencers, but you should. Some business owners see influencers as people who are only trying to get free stuff for a quick endorsement, but there are many influencers out there who have knowledge and expertise across a wide range of industries and a trusted online following that you can put to work for your business.
Here are a few reasons why it’s worth jumping on board this trend to help boost your business.
1. It connects to clients who aren’t easy to reach.
It’s not always easy to break through to some B2B customers. Whether they’re skeptical or just cautious about where they spend their money, the right influencer can help bring even the biggest skeptics onboard.
“Influencer marketing is important because it is a way for one person to influence the masses through various digital forms. Influencer marketing is a way to connect to customers who are more difficult to reach, not as expensive as other forms of marketing, [and a] good way to maintain an authentic focus on your target audience.”
2. It grows trust in the brand.
One reason why new B2B customers may be hesitant about doing business with you is just that they don’t know your brand. Some people take a lot of convincing to switch to a new supplier or build a working relationship with a new business. By bringing onboard an influencer that is trusted in the industry, you have a good chance of getting more people on board.
“Trust, reach, and engagement are always challenges for B2B brands, and collaborating with trusted industry experts that have the attention and respect of buyer audiences has proven to be an effective solution.”
3. It could speed up the decision-making process for new and old B2B clients.
Once your customers trust you, they’re more likely to move forward to do business with you, but there is a lot of information out there and you may have a lot of competition in your niche. When you have an influencer that people trust, it not only engages them with your brand but can also speed up their decision to do business with you.
“One reason influencer marketing is so powerful is that B2B buyers are overwhelmed by information and the wide choice of solutions available to them. A trusted voice helps cut through the noise and come to a decision faster.”
Influencers are one of the most effective ways to use social media, and if you can create a relationship with a well-known and trusted influencer in your industry, you have a good shot at attracting new B2B clients and building trust in your brand.
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