3 Effective Ways to Use Content Marketing for Ecommerce

Building a successful ecommerce site does not simply mean having a product that everyone wants. You can have the best product in the world, but if your customers don’t know where to find you, your online shop is going to quickly tank. This is why traffic is not only essential to your  survival as an

Know the Difference between Tone & Voice to Set Your Social Media Apart

There are truly an abundance of ways to stand out on social media in 2021. Video content is killing it, amazing visuals are still incredibly effective and format and strategic hashtags are still getting the job done. But did you know that working on establishing your tone and voice can make all the difference in

Content Marketing Trends To Watch in 2021

We all have a wide variety of hopes and speculations for how this new year will change. Will we be able to go anywhere without a mask? Will travelling become an option again? And will content marketing trends change in 2021? While this last question may not exactly fit it on the level of importance,

How To Use Podcasts to Connect With Your Audience

More and more people are turning to podcasts. Podcasts provide information, opinions, interviews, and entertainment to name a few. For some, it’s a recap of the daily news, for others, it’s listening to their favorite comedian. What exactly can a podcast do for you and your content strategy? A podcast is another means of reaching

Why Consistency Matters in Content Marketing

The best way to build a loyal audience is with consistent content. Consistent content marketing means more than simply providing content that aligns with your campaign. You also need to maintain consistency with how, when, and where you publish your content. With consistency, your audience will be able to rely on you for your quality

How Content Marketing Will Shift In 2021

As 2020 comes to an end, we can’t help but wonder what 2021 has in store. The unpredictability we faced these last few months brought with it incredible adaptation and flexibility particularly in how we create content and how our audience consumes it. While we can only make educated guesses as to the needs of

How To Use Content To Educate Your Audience

2020 has been a year of unprecedented change. We spent more time than ever inside our homes, working, educating, communicating, and socializing. A considerable amount of time was spent on the internet researching different topics or solutions to problems. It was a powerful reminder that individuals look for content that they can learn from. Using

The Future of Content Marketing and How To Adapt

We all know that the effectiveness and therefore the popularity of digital content marketing has been growing fast over the past decade. Every brand is online now, whether big or small – and if they’re not, they run a high risk of competing brands completely leaving them in the dust. Content marketing is diverse, with

The Best Ad Management Tools for 2020

When you’re running a business, odds are, you’re dealing with a lack of time in your day, in one area or another. Whether it’s running your social media accounts, answering all of your emails or creating and managing ads, you welcome anything that’s going to make your life easier and more efficient. This is why

How to Use TikTok To Build Your Business

Formerly known as Musical.ly, Tik Tok was purchased in 2018 by Chinese tech firm Bytedance. It has now become the leading destination for short-form mobile videos, with a whopping 800 million active users as of October 2019. For two  years straight, it has been one of the 100 most downloaded apps in the world, with