While word of mouth is still one of the best ways for B2B companies to grow their client base, more and more customers are turning to digital channels in order to find a solution to their problem. So this should make content marketing a breeze, right? Wrong! While content marketing can be incredibly effective in
Have you recently started your own small business? First of all, congratulations! While starting your own small business comes with many challenges, you will also be met with many rewards along the way. In order to get your small business off the ground, you will need to consider what types of marketing strategies are best
Email marketing is one of the oldest types of technology-based marketing out there for B2B businesses. And while email has drastically evolved and grown in popularity throughout the years, many wonder if email marketing is still an effective marketing strategy. After all, technology is constantly changing, making way for new and advanced forms of digital
Are you a B2B service business owner that is looking to take your online presence to the next level? Developing a marketing strategy as a B2B company can be a challenge, as you are marketing your products to customers who already know all the tricks of the trade – other businesses. So, how do you
If you’re struggling to come up with new topics for your content marketing campaign, there’s one place you can go to get some ideas: online forums. Set up your own online forum where your B2B customers can share ideas and where you can offer support. Once people are engaged, there is a wealth of inspiration
B2B content marketing has never been more important to building your business, and there are many strategies to employ. So many, in fact, that some of the most basic things about B2B content marketing are often overlooked. Here are three things you should be paying attention to when planning your B2B content marketing strategies. 1.
As content creators, it’s incredibly important for us to be able to grab our audience’s attention. And in a world that’s becoming more and more reliant on social media, we need to know how to create eye-catching content that will pause your thumb mid-scroll. Social Pilot tells us that people check their Facebook alone eight
Have you considered using webinars as part of your marketing strategy for your B2B company? While this type of marketing is not often first considered when it comes to building a brand’s marketing strategy, this can often be the final step in converting a potential lead. In fact, 73% of B2B marketing and sales leaders