3 B2B Content Marketing Tactics You Need to Start Using Today

No matter how similar they may sound, B2B content marketing and B2C content marketing are not the same thing. Therefore, B2B marketers must use different content marketing tactics in order to achieve the conversions that they’re looking for by remembering the different needs of the two audiences. In this article, we take you through 3

We Break Down B2B vs. B2C Marketing

B2B and B2C marketing – is there really a difference between the two? While it’s easy to simply lump all types of marketing into one category, this will not benefit you when it comes to implementing marketing strategies. In fact, knowing the difference and identifying if your business falls into the category of B2B and

Why Blogging is Still the #1 B2B Marketing Tactic

While social media platforms such as Facebook and Twitter rose to massive popularity in the early 2010’s, blogging has been in existence since 1994. And even though blogging is close to celebrating its 30th birthday, there’s good reason as to why it has never wavered in popularity for B2B businesses. 89% of content marketers reported

How to Use Instagram Stories to Get More Followers

Growing an audience on Instagram isn’t always easy and maintaining your presence can be just as difficult. It’s incredibly easy to go days, weeks, or scarily enough, months without posting anything at all on your social media, due to the fact that you’re fresh out of ideas of content to post! However, taking a break

3 Simple Ways to Improve Web Accessibility

The importance of a fantastic user experience (UX) for your app or website is becoming more apparent all the time, with potential customers quickly shying away from online experiences that are not optimized for the best possible experience. But what about the user experience of those with disabilities and/or those who rely on screen readers?

How to Master Content Marketing on LinkedIn

With over 720 million LinkedIn users worldwide, LinkedIn can be a content marketing goldmine. And although LinkedIn is largely a B2B social media platform, B2B and B2C brands can also benefit from publishing on it when combined with a killer content strategy. With LinkedIn’s relatively new publishing platform, there are numerous ways to benefit from

How to Discover and Create Content That Your Audience Craves

When you’re consistently writing content on a similar subject, coming up with new content ideas can be, well, challenging. Writer’s block happens to all of us, no matter how seasoned the writer and there may be times where you feel that you’ve covered every available topic under the sun. However, finding new content that your

How to Create Amazing Ads for Facebook and Twitter

We can’t escape the fact that social media is an absolute must for any business in 2021. With 3.5 billion social media users active daily, taking advantage of all that social media has to offer is a must for any business. One of the best things about social media is the fact that it is

3 Reasons Why You Need a Social Media Manager

In recent years, the demand for Social Media Managers has increased exponentially, with many finding gainful employment in this rewarding career. Social Media Managers now play an essential role in the marketing strategies and promotion of brands and organizations. With social media use and engagement constantly growing, companies who do not implement a solid social

TikTok Trends To Guide Your Social Media Strategy in 2021

TikTok has now been in existence for nearly five years – however, the past couple years have made this social media platform skyrocket, already boasting over 800 million active users per month. With TikTok now being one of the most used social media platforms in the world, it has become an incredibly valuable marketing tool,