How COVID-19 Has Changed the Way We Use Social Media

In recent years, cutting down on social media and making more time for real life connections has been the priority for many. Setting yourself limits for how many hours of screen time you were allowed a day and creating more opportunities to get out of the house and be social was truly the way things

How to Create a Killer Social Media Content Strategy for 2021 & Beyond

For well over a decade, social media has changed the way that we interact with our loved ones, playing a bigger role in our day to day social lives than we would have ever previously imagined.  This has made social media not only unavoidable, but it’s become a powerful source that is most definitely here

3 Effective Ways to Use Content Marketing for Ecommerce

Building a successful ecommerce site does not simply mean having a product that everyone wants. You can have the best product in the world, but if your customers don’t know where to find you, your online shop is going to quickly tank. This is why traffic is not only essential to your  survival as an

Know the Difference between Tone & Voice to Set Your Social Media Apart

There are truly an abundance of ways to stand out on social media in 2021. Video content is killing it, amazing visuals are still incredibly effective and format and strategic hashtags are still getting the job done. But did you know that working on establishing your tone and voice can make all the difference in

Content Marketing Trends To Watch in 2021

We all have a wide variety of hopes and speculations for how this new year will change. Will we be able to go anywhere without a mask? Will travelling become an option again? And will content marketing trends change in 2021? While this last question may not exactly fit it on the level of importance,

How To Use Podcasts to Connect With Your Audience

More and more people are turning to podcasts. Podcasts provide information, opinions, interviews, and entertainment to name a few. For some, it’s a recap of the daily news, for others, it’s listening to their favorite comedian. What exactly can a podcast do for you and your content strategy? A podcast is another means of reaching

Why Consistency Matters in Content Marketing

The best way to build a loyal audience is with consistent content. Consistent content marketing means more than simply providing content that aligns with your campaign. You also need to maintain consistency with how, when, and where you publish your content. With consistency, your audience will be able to rely on you for your quality

How Content Marketing Will Shift In 2021

As 2020 comes to an end, we can’t help but wonder what 2021 has in store. The unpredictability we faced these last few months brought with it incredible adaptation and flexibility particularly in how we create content and how our audience consumes it. While we can only make educated guesses as to the needs of

How To Use Content To Educate Your Audience

2020 has been a year of unprecedented change. We spent more time than ever inside our homes, working, educating, communicating, and socializing. A considerable amount of time was spent on the internet researching different topics or solutions to problems. It was a powerful reminder that individuals look for content that they can learn from. Using

The Future of Content Marketing and How To Adapt

We all know that the effectiveness and therefore the popularity of digital content marketing has been growing fast over the past decade. Every brand is online now, whether big or small – and if they’re not, they run a high risk of competing brands completely leaving them in the dust. Content marketing is diverse, with