If you’re struggling to come up with new topics for your content marketing campaign, there’s one place you can go to get some ideas: online forums. Set up your own online forum where your B2B customers can share ideas and where you can offer support. Once people are engaged, there is a wealth of inspiration
B2B content marketing has never been more important to building your business, and there are many strategies to employ. So many, in fact, that some of the most basic things about B2B content marketing are often overlooked. Here are three things you should be paying attention to when planning your B2B content marketing strategies. 1.
Having a call to action on your website sounds like a great idea, but unless it works, that’s all it is: an idea. So let’s turn that idea into a reality by creating a call to action that works! A call to action, or CTA, is a prompt that allows visitors on your website to
Staying relevant online means keeping up with the latest trends, content marketing strategies, and the newest social media platforms. If you have to come from behind in any of these areas, you can find yourself playing catch-up at a time where you should be producing quality content. Your digital footprint can include your website, social
Social media marketing is one of the most effective methods of content marketing, and if you aren’t taking advantage of this opportunity, you can be missing out on valuable web traffic and page clicks. When social media first came on the scene, there wasn’t much to offer businesses. Social media was more of a personal
Not so long ago, content marketing was limited to just a blog post on a website. Most blog hosting sites have always been free, so it would cost virtually nothing to create a post and share your experience on a specific topic, service, or product. And if you were one of the first websites on
Have you heard of B2B marketing, but don’t understand why it’s so valuable for your product or service? We’re going to take a look at what B2B marketing is, why you need to implement it into your marketing strategy and what is currently working in 2020. What is B2B Marketing? B2B (business to business) marketing
If you’re a part of the highly digital world of 2020, we don’t need to tell you that content is king. We also don’t need to tell you how important social media is to promoting this content – and there is no more powerful force to promote a product than a good social media campaign.