Why Do B2B Content Marketing Strategies Fail?

While word of mouth is still one of the best ways for B2B companies to grow their client base, more and more customers are turning to digital channels in order to find a solution to their problem. So this should make content marketing a breeze, right? Wrong! While content marketing can be incredibly effective in

The Best Types Of Marketing Strategies For Small Businesses

Have you recently started your own small business? First of all, congratulations! While starting your own small business comes with many challenges, you will also be met with many rewards along the way. In order to get your small business off the ground, you will need to consider what types of marketing strategies are best

Is Email Marketing Still An Effective Marketing Strategy?

Email marketing is one of the oldest types of technology-based marketing out there for B2B businesses. And while email has drastically evolved and grown in popularity throughout the years, many wonder if email marketing is still an effective marketing strategy. After all, technology is constantly changing, making way for new and advanced forms of digital

Why Your B2B Company Needs a Blog

Are you a B2B service business owner that is looking to take your online presence to the next level? Developing a marketing strategy as a B2B company can be a challenge, as you are marketing your products to customers who already know all the tricks of the trade – other businesses. So, how do you

How to Create Scroll-Stopping B2B Social Media Content

As content creators, it’s incredibly important for us to be able to grab our audience’s attention. And in a world that’s becoming more and more reliant on social media, we need to know how to create eye-catching content that will pause your thumb mid-scroll. Social Pilot tells us that people check their Facebook alone eight

How to Create a Successful B2B Webinar Strategy in 2021

Have you considered using webinars as part of your marketing strategy for your B2B company? While this type of marketing is not often first considered when it comes to building a brand’s marketing strategy, this can often be the final step in converting a potential lead. In fact, 73% of B2B marketing and sales leaders

5 Ways to Get Results From B2B Video Marketing

There’s no denying the popularity of online videos, with 74% of adults in the U.S. alone enjoying YouTube on a regular basis. YouTube’s beginnings in 2005 sparked the start of the video resolution, with more than 1 billion hours of YouTube videos watched every day. Content marketers have taken notice of the mass popularity of

3 Content Marketing Skills That Will Only Get More Important

Whether you’re a content marketer yourself or thinking of hiring one, certain skills will never go out of style. And while the ability to write carefully crafted articles is important as a content marketer, this is not the only skill that is necessary in order to succeed at this job. With several critical areas that

Understanding the Differences Between B2B and B2C Marketing

If you’ve worked in the digital marketing world, then you’re more than familiar with both Business-to-business (B2B) and Business-to-consumer (B2C) marketing. However, you may not be familiar with the different marketing strategies that each of these business types require. While we’ve touched on the differences between B2B and B2C marketing, the truth is that understanding

3 B2B Content Marketing Tactics You Need to Start Using Today

No matter how similar they may sound, B2B content marketing and B2C content marketing are not the same thing. Therefore, B2B marketers must use different content marketing tactics in order to achieve the conversions that they’re looking for by remembering the different needs of the two audiences. In this article, we take you through 3