We can’t escape the fact that social media is an absolute must for any business in 2021. With 3.5 billion social media users active daily, taking advantage of all that social media has to offer is a must for any business. One of the best things about social media is the fact that it is essentially free advertising – if you’re relying on organic traffic alone. While organic traffic has the potential to work incredibly well with a killer social media strategy, using paid advertising can boost your traffic exponentially in a manner of days. And with Facebook and Twitter being two of the most used social media platforms out there, taking advantage of their ads is a great way in order to maximize reach and increase revenue. In this article, we take a look at how to create amazing ads for Facebook and Twitter in order to get the most out of your paid ads.
Using the right images for your Facebook or Twitter ads will truly make or break how successful they are. A picture is worth a thousand words and although you will still want to put plenty of time and effort into your ad’s caption, the right photo will drive the kind of clicks and engagement that will benefit your business. And what better image than one that evokes an emotional response?
WordStream explains why choosing images that evoke an emotional response tend to do best when it comes to social media ads:
“Emotional responses can be as subtle as a minor curiosity, humor, amusement, or charm. The core of your paid social strategy (or any marketing strategy, really) is to focus on the user experience. On social media, the first part of that experience is the creative element, the copy, and as a result, the emotional response.”
Picking the right ad format can be important when it comes to how well your ad will perform. Even if you are paying to promote your ad, it’s possible that your ad can still be overlooked if it’s not grabbing the attention of your audience.
PostPlanner.com tells us more on picking the right ad format for Twitter:
“One of the most popular forms of advertising on Twitter is promoted tweets. With so much traffic on Twitter, it’s easy for your organic tweet, or even your paid ad, to quickly get lost in the timeline. Promoted tweets ensure your ad will have more visibility. They include a photo or video and description. If a user does a search for a specific keyword, a promoted tweet will, most likely, appear at the top of the results. It will also be found towards the top of a user’s timeline. Such promoted tweets act just like regular tweets, which means that users can reply, retweet and like it. Promoted tweets are highly effective in growing both, awareness and your audience.”
Knowing what you ultimately want out of your ad campaign is incredibly important, no matter what social media platform you’re using. By setting clear goals for your Facebook or Twitter ad, it will help you measure the success of you ad and keep track of what’s working and what’s not.
In Neil Patel’s, “5 Tips to Creating an Unbeatable Facebook Ad Campaign”, he explains why setting clear goals should not be overlooked when it comes to your ad strategy:
“This last one will sound kind of repetitive or dull. I was even tempted to exclude it from this guide. However, setting goals is crucial, and with so many people overlooking this step, I decided to talk a bit about it. From an advertising standpoint, setting goals is vital because it helps you measure results and discover whether or not your ads and campaigns are following the right direction. Without a clear path to follow, you’ll never get tangible results.”
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