2020 has been a year of unprecedented change. We spent more time than ever inside our homes, working, educating, communicating, and socializing. A considerable amount of time was spent on the internet researching different topics or solutions to problems. It was a powerful reminder that individuals look for content that they can learn from. Using content to educate your audience provides real value and will have them coming back for more. There are a number of ways to help your audience learn – a ‘How To’ or DIY tutorial, a personal story of how you overcame a challenge, or even a product review. This method of content creation makes you more relatable to your audience and successfully delivers useful information. Here are a few simple ways to use content to educate your audience.
Your audience will have a much easier time understanding what you’re trying to sell if you educate them on how your product will help them. Instead of telling them why it works, take this opportunity to teach them why it will work for them. Effectively educating your audience will create a trusting relationship and make it easier for you to sell more. The more entertaining you can be the more likely they will return to you.
Joe Pulizzi from Content Marketing Institute tell us that education is the most powerful weapon to change the world.
I truly believe in this. I also believe that the brands that place a priority on educating their prospects and customers through the creation of remarkable content are wisely choosing the road less traveled.”
Every audience will consume information differently. Determine the most common and effective way that your audience will learn. It might be through blog posts, videos, infographics, checklists, or even podcasts.
Win Some Writer explains why delivery makes a difference:
“The kind of customers you are targeting determines the medium of delivery you should explore. Say, your target audience are millennials, educating them through short explainer videos will be ideal. If you’re serving decision-makers in companies, creating long form, informational articles will be apt.”
Choosing to use this strategy means interacting with your audience regularly. Frequent engagement helps you better understand your audience, identify their problems, and continue to provide solutions. If you want your audience to return again, you need to provide something for them to return to. This is how trust and loyalty is built between you and your audience.
Alejandra Melara of GrayGroupIntl.com explains:
“The ultimate goal for these pieces of content is to engage with your audience and ultimately get them to buy from you. In order to do that you get to earn their trust by acting as an advisor that is there to help them solve their problems, when they are ready.”
For the vast majority of adults with access to smart phones, the first place we look for a solution to a problem is the internet. If you are providing content that educates and helps your audience solve an issue, you’re head of the game. At Content Lever, we can help provide meaningful content that educates your customers. Check out our packages at Content Lever today.