Be Social & Grow Your Online Presence!
Looking to increase your sales, improve brand awareness, grow your customer base, and build a better social media presence?
Then, social media management is what your moving company needs. Implementing SMM techniques into your business strategy can help increase your moving company’s growth, as well as:
- boost your online presence
- grow your customer base
- rank higher on search engines
- engage with your target audience
- highlight your unique brand identity.
This post will teach you how to do just that.
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SOCIAL MEDIA MANAGEMENT
What Is Social Media Management?
It’s an ongoing process of creating and publishing content, monitoring engagements, reporting, and analyzing the results with one goal – to grow and nurture a community of prospects. Social media management isn’t just about posting pics and appealing copies.
A good SMM strategy includes:
- social media content strategy
- online reputation management
- community management and programming
- paid social media strategy and execution
- team member management and development
- analyzing social media marketing strategy.
IMPORTANCE OF SOCIAL MEDIA
Why Is Social Media Management Important For Moving Companies?
Having a solid online presence is no longer optional. If social media isn’t part of your digital marketing strategy, you are missing out on an effective and affordable way to connect with your target customers. Your moving business must be present on social media platforms for various reasons
BRAND AWARENESS
It’s crucial to build brand recognition to become the
go-to mover in your area. Because strong brand
awareness means your moving company is top of
mind when people want to relocate.
BOOST SALES
Your social media accounts are a crucial part of your sales funnel, the process through which a new follower becomes a customer. Thanks to that, social media is terrific for generating sales.
SHOWCASE EXPERTISE
When it comes to moving, loading, or packing e.g. heavy items, many things can go wrong. By posting the right content, you can show your experience and expertise and build prospects’ trust.
BUILD B2B RELATIONSHIPS
Social media platforms are excellent for connecting with other businesses whose clients need movers. This way, you can connect with real estate experts, storage facilities, etc.
CUSTOMER RETENTION
Ask your previous clients to follow you on social media platforms. Then, you’ll be there if they need your service again. This strategy refers to the company’s ability to turn customers into repeat buyers.
DRIVING MORE TRAFFIC
It’s all about driving traffic and generating leads. And this is where social networks play a big part. So make sure to include links to your website in your social media platforms, posts, and ads.
CREATING LOYALTY
Approximately 77% of prospects claim they are more likely to buy from a business they follow on social media. Show the human side of your business and build trust and loyalty.
SOCIAL MEDIA PLATFORMS
Social Media Platforms Movers Need To Consider
There are a couple of platforms you should consider and implement in your business. Of course, first, you need to understand each of the social media platforms before you make accounts there and start posting and promoting your moving company.
This platform serves as a perfect, cost-effective exposure for your moving company. Creating a Facebook for Business page and updating it with all the necessary information will help you rank higher on search engines.
A user-friendly social media platform helps you build a community of loyal clients by using relevant hashtags and engaging content.
Twitter is a bit of a conversation platform that keeps up with the latest trends. Take advantage of this platform and use it as a valuable source of client insights and brand awareness.
YouTube
It’s a video-sharing platform perfect for addressing customer questions, promoting brand messages, portraying movers in action, and much more.
TikTok
Currently, TikTok is the social platform with the highest engagement. Post short and engaging videos of your crew moving furniture, packing things, loading a truck, etc.
MANAGING SOCIAL MEDIA PROFILES
How To Manage Your Moving Company Social Media Profile?
BUSINESS ACCOUNT
A social media profile for your company should be made separately from your personal profile. It is recommended to use the actual name of your moving company.
UPDATE INFO
Add all necessary info about your company, including business hours, email, phone, a link to your website, an address, etc. It’s crucial to add accurate info.
CONTENT
Content is a fundamental aspect of SMM. To stand out, you need to deliver various content types; educational, interactive, entertaining, promotional, etc.
ANALYZE METRICS
It’s essential to analyze the results of your social media strategy and measure them to see where improvement is needed. Then you can fine-tune your approach.
BOOST ENGAGEMENT
Boost Your Social Media Engagement
Social media platforms are an excellent tool for interacting with your audience in real time and building connections within your moving niche.
ENGAGE WITH AUDIENCE
Being active is the easiest way to boost engagement. Always answer messages, comments, and reviews you get from your followers. That helps convert followers into clients.
HIGH-QUALITY CONTENT
Focus on delivering quality, original and SEO-optimized content that will attract followers. In addition, helpful content that addresses prospects’ needs and pain points is critical for success.
BE CONSISTENT
Post compelling and engaging content regularly. As a result, social media algorithms will find and favor your content. So decide how often you’ll post each week and stick to the schedule.
FUN VIDEOS & PHOTOS
People are more receptive to photos and videos, so take advantage of this data. You should grab their attention within 3 seconds. Pictures and videos can tell a story without a single word.
ADVERTISING
Social Media Advertising For Moving Companies
You can boost your moving business goal completion rates with targeted campaigns if you use them strategically. Every social media platform you want to be visible on, offers ads. For example, there are Meta ads (Instagram and Facebook), YouTube ads, Twitter ads, and so on. Advertising involves displaying paid social ads or sponsored content.
TARGET YOUR AUDIENCE
Target specific audiences with social network advertising by using parameters like geography, age, online behavior, interests, etc. Special algorithms leverage data from different profiles to connect you with the right audience.
RETARGETING ADS
Retargeting ads allow your moving company to display targeted tags to the visitors who checked your web page but didn’t make a conversion. There are two main types of retargeting: pixel-based and list-based.
AD TRACKING
Analytical tools come in handy because they will help you improve campaigns, establish new objectives and evaluate tracking metrics. The most common metrics are reach, engagement, post clicks, and impressions.
SOCIAL VS GOOGLE ADS
When creating Google Search ads, you can target your audience based on the keywords they’re googling. With social ads, you’ll have more targeting options thanks to the data users provide on social media platforms.
COMMON MISTAKES
5 Social Media Mistakes Moving Companies Do
Numerous moving companies have been unable to get the desired return from their social media marketing campaigns. Why’s that? These are the most common mistakes you want to avoid.
Mistake No.1 – Not being consistent
Even if you aren’t very active, having a profile that appears active will help you when someone googles your name and checks you out on your social media profile. Post at least once a month.
Mistake No.2 – Using a personal account
This act shows unprofessional behavior. Plus, people will link everything you post to your moving business. As a result, you’ll lose authenticity on both profiles.
Mistake No.3 – Not answering comments
Pay attention to every positive and negative comment on your posts. Then, respond quickly, politely, and in a friendly manner.
Mistake No.4 – Using all social media platforms
Choose one or two social media platforms that you want to master. Then find your target audience, find out when they are active, and what kind of content they engage with. Then you can build a solid profile.
Mistake No.5 – Being impersonal
To speed up the response process, some moving companies use auto-responders. Show that you care about your clients and answer in a professional and personalized manner.
TOOLS
Behind The Scene: Social Media Tools
To reach the right audience, you need the right tools. These tools will make your content appealing; schedule it in advance and get more insight into what works. Here are just a few of them:
CANVA
If you want to create professional graphics or custom photo edits, look no further than Canva. With thousands of ready-to-use templates, create unique designs to fit your moving business brand.
META BUSINESS SUITE
This tool will help you create, publish, monitor, report, and oversee all of your pages in one place. Manage all of your activities on Facebook and Instagram.
GOOGLE CHARTS
It is ideal for intermediate and advanced users looking to improve how they visualize data. Use it to create, customize and display charts and data tools.
HOOTSUITE
This platform gives you tools to manage all of your social media profiles from a single platform, including scheduling, and planning out posts. In short, it helps you become more efficient.
SOCIAL MEDIA TEAM
Why Choose Our Social Media Team For Your Moving Company?
Social media management for moving companies is very complex. You can’t just create a social media profile and publish posts from time to time. You need to master SEO, Ads, content marketing, and data analytics. However, it is a good option to hire professionals.
Check out what our experts at Content Lever offer and whether we are the right fit for your moving company.
- We’ll choose the best social media platform to reach your target audience.
- We’ll determine your brand voice and adapt your social media marketing strategy.
- We’ll keep you up-to-date with your objective progress.
- We are transparent and fully committed to achieving your goals.
- We know how to target the exact prospects you’re looking for.
- We use social media tools to track, measure and report results
