Have you recently started your own small business? First of all, congratulations! While starting your own small business comes with many challenges, you will also be met with many rewards along the way. In order to get your small business off the ground, you will need to consider what types of marketing strategies are best for you. A big business is able to afford to spend money on multiple different avenues, and already has a good sense of its target audience. But what do you do when you’re just starting out and you’re not sure what to focus on? In this article, we take a look at the best types of marketing strategies for small businesses, so you can affordably get as much exposure as possible.
Not only is social media marketing one of the most popular and effective types of marketing strategies out there, but it is also one of the most affordable. And with a whopping 2.8 billion people around the globe using social media platforms, finding and promoting to your target audience should be an absolute breeze.
Lyfe Marketing tells us more on what can be gained by incorporating social media marketing into your small business:
“According to WeAreSocial, SMM is almost guaranteed to improve your level of engagement and brand awareness. But perhaps the biggest reason for the widespread adoption of SMM is its ease of use and low barrier to entry. The value per dollar spent on SMM is also excellent. And social media isn’t just limited to social networks like Facebook. There are also social media networks that cater to professionals, the most popular one being LinkedIn. LinkedIn is great for helping professionals to build long-term relationships thanks to the relaxed nature of social media.”
While content marketing does include the creation and sharing of social media posts, it also includes videos, blogs, and other online material. Content marketing is a great (and often free) way of stimulation interest in your product or brand without being pushy.
Buildfire.com explains more on why content marketing is effective for large and small businesses:
“Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. Unlike paid advertising, content marketing focuses more on long-term results. The initial payoff tends to be low, but the long-term, sustainable growth in visitors, leads, and customers can single-handedly carry a business.”
As you begin to establish an online presence, search engine optimation (or SEO) will truly be your best friend. SEO is one of the best ways out there to attract traffic to your small business’s website by optimizing your posted content.
Marketing Insider Group tells us more about why search engine optimization is so important for attracting leads:
“Beyond developing an impressive website, search engine optimization (SEO) is perhaps the most impactful marketing strategy for small businesses. SEO is the process of optimizing your website and content for search engines or end users to find your company easily. Often, the higher you rank on Google, the more likely you’ll be able to drive traffic and consumers to your website. With over 35% of all traffic coming from local sources, customers searching for your services will be more likely to find your business in search engine results.”
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