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TikTok has now been in existence for nearly five years – however, the past couple years have made this social media platform skyrocket, already boasting over 800 million active users per month. With TikTok now being one of the most used social media platforms in the world, it has become an incredibly valuable marketing tool, with more and more businesses starting to take advantage of its popularity. So, how have TikTok trends over the past year and what can we expect to see more of for 2021? In this article, we take a look at TikTok trends to guide your social media marketing strategy for the year ahead.

 

Memes 

When using any social media platform as a marketing tool, it’s important to make sure that you’re keeping up with the latest trends. After all, if you’re not giving the people what they want to see, it’s likely that your posts are not going to perform well. And one of the best performing marketing strategies on TikTok at the moment is creating memes.

Boosted by Lightricks tells us more on why businesses should be using memes to boost their engagement on TikTok:

“Memes are very frequently used on TikTok and they are extremely popular amongst millennials and Gen Zs, who make up a large percentage of TikTok’s user base. Memes are oftentimes quite humorous and they also have great viral capabilities. Companies who can use memes effectively can boost their engagement and potentially even achieve viral status on their marketing campaigns.”

 

Episodic Content

If you’re an avid TikTok user, you’ll notice that episodic content has become a massive trend in recent months. Of course, in order to create episodic content that makes the viewer want to come back, you need to be creative. How can you create a cliffhanger that will encourage a viewer to follow your account in order to find out more?

TheInfluencerMarketer.com explains why episodic content has become such a popular trend on TikTok:

“Episodic content in which creators make their videos into a series following the same subject boomed in 2020 and will continue in 2021. Because TikTok videos can only be 60 seconds, creators don’t have much time to connect with their audience or create a more in depth video. This makes TikTok the perfect platform for shorter videos that all fit within the same series. Knowing how to tell a story in less than 60 seconds and leave the viewer with a cliffhanger makes for a great TIkTok creator.”

 

Focus on Social Commerce

TikTok has made plenty of changes over the past year in terms of their partnerships and their users’ ability to make money. One of these partnerships is TikTok’s deal with Spotify, allowing shop owners to boost their sales by creating TikTok marketing campaigns.

Oberlo.ca gives us the breakdown on how TikTok’s partnership with Shopify works and how merchants are taking advantage:

“Expect to see more social commerce on TikTok in 2021—one of the fastest-rising TikTok trends we’ve identified. In late 2020, TikTok announced a partnership with leading ecommerce platform Shopify. According to reports, the collaboration will facilitate Shopify merchants’ reach on TikTok and help them boost sales (TechCrunch, 2020). Part of the initiative includes allowing sellers operating on Shopify to manage their TikTok marketing efforts from their Shopify accounts directly. This means that aside from creating and distributing content, businesses will also be able to monitor and track the performances of their TikTok marketing campaigns and relevant metrics.”

 

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