The best way to build a loyal audience is with consistent content. Consistent content marketing means more than simply providing content that aligns with your campaign. You also need to maintain consistency with how, when, and where you publish your content. With consistency, your audience will be able to rely on you for your quality content resulting in repeat traffic. Even better, maintaining consistency with your content marketing will improve your search engine optimisation. Consistent publishing has a significant impact on how Google search results. The more consistent you are the more Google will index your site. Consistency can also affect your bottom line. A recent study shows that consistent brands are worth 20% more than those who lack consistency. If your content does not have a consistent voice, tone, or quality, you leave your audience feeling confused and less likely to return. Let’s take a look at the top 3 benefits of consistent content marketing.
Consistent content helps to establish you as an authority within your niche. Your audience should recognize your tone and voice and identity on each and every platform on which you share your content.
Rebecca Riserbato of Hubspot.com shares what happens when your audience trusts you:
A sporadic post here and there does nothing to build relationships with your audience. To make a strong connection, you need to produce and publish consistent content. It’s one thing to share, but if you’re hoping to build trust and authority, you need to engage.
Jon Simpson of Forbes.com explains the benefit of customer engagement and why consistent content is crucial:
“We recommend engaging with your customers on social media daily. Read their comments, take note of the posts they “like” the most, and keep track of the number of retweets. With this knowledge in tow, you can more easily understand which content is driving engagement and which posts are dropping followers.”
When your content and publishing schedule is consistent, you are certain to notice increased traffic from your audience. Regular posting improves search engine optimisation. Consistently updating your site indicates to Google that your content is not static. In return, Google will increase your site ranking.
Ashely Hill from Business2community.com explains how consistency will improve your SEO:
“First, with every post comes the opportunity to target long-tail keywords, which helps with just getting yor pages onto Google’s radar. Second, the more pages your site has, the more authority you’ll seem to have and this helps drive your placing higher in search.”
Providing consistent content will make your audience happy and help to establish you as a brand authority. If you’re struggling to create consistent content and adhere to a publishing schedule, we’re here to help. Content Lever is a complete digital marketing service that offers an affordable solution to your content creation needs. Try Content Lever today and receive your high-quality content fast by selecting one of our great deals on packages.