Understand Your Moving Audience
To Rank High On Search Engines!
Did you know that 34.2% of searches result in a click on an organic result on the first page? Get your moving company up there by integrating keywords into your website!
Carefully picked keywords for a moving company can make you visible to your potential clients online.
Once you do your keyword research and understand what your potential customers are looking for, you will:
- target quality traffic
- get a competitive advantage
- get a better rank in local searches
- improve user engagement rates
What Are Keywords?
Keywords are words and phrases that searchers enter into search engines to discover content. The pages on your website need to be relevant to what people are searching for, so your moving company will be visible to them on the first page of search engines.
These keywords consist of 1 to 3 words. Since they are so short they are much broader than other types of keywords. You can use this type of keyword for the title of your pillar page, as well as in the body of the content.
These keywords have more than 3 words. They are more specific and have a lower search volume than others. However, they provide greater detail to search engines and signal clearer search intent.
This type of keyword works best for supporting blog titles because they are very specific. They can also be used as headers within the content as they will help visitors navigate through the post.
INTENT TARGETING KEYWORDS
These keywords indicate where your audience is on their buyer journey. They are also known as search intent. There are 4 types of intent: informational, commercial, transactional, and navigational intent.
KEYWORD SEARCH INTENT
What Is Search Intent?
Search intent is the reason why a user types a particular query or phrase into a search engine. Satisfying the search intent is ultimately Google’s #1 goal. So, if your page doesn’t satisfy search intent, it’s not going to rank. We differ 4 different intents:
This is when the user already knows the brand or website name, so he enters a specific and relevant keyword in the search engine. For example, a local moving company you know by name such as Two Men and a Truck, GoWagon Packing + Moving, etc.
This type of search is what drives people to your website when they’re looking for specific information. The user here wants to learn more about some topic that interests him. For example how to prepare for a move, how to pack delicate items, etc.
This is the intent of users who want to do research before hiring a moving company for their needs. The users here want to learn more about some services you offer so they may look for household moves, long-distance moves, emergency relocations, etc.
Transactional intent means a person is online looking to actively buy a service. Usually, such user has a specific action in his mind, so he’s looking for the best deal. In this situation, he may look for your moving company’s reviews, prices, experience, etc.
List Of Keywords For Moving Company
A keyword list is the most important thing when trying to rank on Google (or any search engine). The keywords you use and create your content around are what bring prospective customers to your website. This results in more leads and higher conversion rates. However, you can not use the exact keywords for different pages on your website. Here are the pages and keywords you should use for each of them.
When it comes to a homepage, there are a couple of keywords you should include on that page + the service area you cover:
- moving company
- moving company near me
- local moving company
- moving company ____ (enter your town)
Service page keywords are a bit different. They refer to a specific type of service you provide. You need to have separate pages for each of the services you provide. You need to do research for each category and then incorporate those keywords into that service page with the location of your service area for that service. Here are moving company keywords for those main categories:
- long-distance moving company
- apartment movers
- household movers
- commercial moving company
- senior moving services near me
- student moving services
- heavy item movers
- appliance moving service
- furniture movers
- gun safe movers
- hot tub moving company
- best piano moving company
- last minute movers
- labor only movers
- full-service moving companies
- packing and moving companies
In case you have multiple service areas, having a separate landing page for every location would be wise. However, if you are located only in, for example, Boston and you cover more than 50% of its districts, there is no need for multiple landing pages. Keyword examples for one location:
- Brooklyn movers
- local Brooklyn movers
- great movers Brooklyn
- best movers Brooklyn
Keywords for creating blog posts are generally informative. So, to rank well, you want to cover keywords that would interest your visitors, such as:
- how to move
- how to pack for a move
- how to move fragile items
- how to move cheap
- how to pack and load a moving van
- how to prepare for a move with your kids
- how to move your family to another city
- how to move office
- how to move a piano
Keyword Research Tools
The main point of keyword research tools is to help you generate more search traffic to your website. Here are tools you can use for the best results:
GOOGLE KEYWORD PLANNER
This keyword planner helps you research keywords for your campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
Soovle keyword tool provides you with keyword ideas from Google, Bing, Yahoo, Amazon, YouTube, etc. The best thing about it is that it allows you to save your favorite keywords and download them to a CSV file.
GOOGLE SEARCH CONSOLE
This tool provides a report that shows which website pages get the most clicks and the keywords that caused those clicks. The great thing is that you can combine your account with your Google Analytics account.
This keyword tool provides many different keyword ideas and has useful data on every single keyword it generates. Its “Quoted Search Result” feature shows how many websites are already trying to rank for every keyword.
AHREFS KEYWORDS EXPLORER
Ahrefs is a tool that provides you with in-depth information on every keyword including search volume, competition breakdown, and the number of searchers that click on the result. Plus, it is easy and simple to use it.
Semrush is an amazing tool that allows you to do keyword research, research longer keyphrases, and check for the keywords your competition is already ranking for. It is very easy to use and you can try it for a 30-day free trial.
KEYWORD SEARCH VOLUME
What Is Search Volume?
Search volume is the average amount of monthly searches made for a given keyword. It shows the number of people searching for a particular query. It is very important to take these numbers into account when you’re working on the content of your website. There are two types of keyword volume you need to look after:
These keywords present search terms with a large search volume. To put it simply, these terms are highly searched for on Google, Yahoo, and Bing. For example, the keyword “moving company” has up to 5,000 inquiries per month. This is a high-volume keyword, however, you might have difficulty competing for it. This is because your competition is using it, too, and everyone wants to rank first for it.
These keywords are search terms with a small search volume. For example, the keyword “good moving company near me” might have only up to 500 searches or less, depending on your location. Using smaller keywords will get you less organic search traffic as fewer people are looking it up. If you want to use these keywords, use them specifically for some services such as “piano moving company.”
How Does Your Ranking Impact The Organic Search Traffic?
Here are some percentages that might help you understand how much search volume you will get based on your ranking:
- If you rank first on Google search, you will get about 27.34% more organic search traffic in the total search volume than the second rank.
- If you rank second, you will get approximately 21.47% more organic search traffic than the third rank.
- The third position gets 18.9% of the search volume potential
- The top 4 – 6 get 14.24% of the search volume potential
- The top 7 – 10 get 5.41% of the search volume potential
- The top 10 + get 2.43% of the search volume potential
How To Analyze Keyword Competition?
When choosing your keywords for a moving company, you need to find the ones with a high search volume but a low difficulty level. To find this out, you need to check how often your competition uses the same keywords as you. These basics you want to check:
- Are they in the top 10 results on Google search results? If so, what are they doing that earned them their position?
- What is their loading speed? People do not want to wait too long for your website to load. The ideal loading time is two seconds, but three is fine too.
- Do they have an SSL certificate? This safety certificate is one of the few factors Google uses to determine your rank because it wants its users to be safe.
- What do their headlines look like? For example, do they use keywords or keyphrases in the headlines, how are they constructed, etc.?
- What about their keyword density? Check how often and where exactly in the text your competition uses the keywords they are trying to rank for.
- Do they meet user intent? For instance, if they move pianos professionally, they need to have a landing page explaining what kind of pianos they move, how far, what size, how long it takes to move a piano, etc. They should be clear about their prices, provide contact information, have testimonials that convince people to choose their service, etc.
- What about their backlinks? Check out how many backlinks they have and if they lead to quality websites.
On-Page SEO Keywords
When it comes to keywords, the main goal of on-page SEO is for your audience and search engines to understand what your website is about, identify your content relevant to specific search queries (keywords), and think of your page as valuable and worthy to rank at the top of the search engine results. Here is how incorporating keywords into key elements will help you:
Use 1-2 relevant keywords in your page’s URL. This will tell Google “This page is about that keyword.” That way Google knows what pages should show up in search engines.
Google sometimes uses meta descriptions in search results. So, by using keywords in your description, you have higher chances to show up on search engines and rank higher.
It is important to use the most relevant keywords in your H1 title, as well as keyword variations in your H2 titles. This tells Google that your website is relevant to the search query.
Focus on one topic per page and use relevant moving company keywords. You can use keyword variations, too. The 1-2% keyword density per page is ideal. For example, for a 1,000-word blog article, you’d use main keywords about 10-20 times. However, don’t overdo it. It can backfire.
INTERNAL & EXTERNAL LINKS
Internal links need to be placed on the primary keyword or its variation. The same goes for external links, too. Internal links serve as a ranking signal to Google, while external links signal that you have quality content and that your page is trustworthy.
When someone looks up “piano moving service”, they need a moving company that will safely move their piano. To show up on the search engine for such moving company keywords, you need to use a relevant keyword on your landing page which gives the answers about that service.
Tagging your images with the right keywords will increase the image’s visibility by ensuring it appears in relevant search results. When naming the images, describe what the image shows and incorporate keywords in that description. Geotag them, too.
What Can Our SEO Agency Do For You?
If you’re in for long-term success, the best option is to go with an SEO agency like ContentLever. Our experts will check your ranking keywords on a weekly basis, do keyword research for you, and keep optimizing your website with the best SEO options that will make your website rank high on search engines.
We will also bring this to the table:
Our SEO experts can find the right strategy for your website to rank for keywords with higher difficulty scores. The higher the difficulty level, the more effort, and skill are required to accomplish a top 10 ranking spot in organic search results.
KEYWORD RESEARCH & STRATEGY
When it comes to content creation, this process calls for the ability to perform effective keyword research. We know how to execute that, as well as how to identify the search terms that your moving company could realistically rank for on search engines.
SAVE YOU TIME
Hiring ContentLever experts will save you time. We will implement the right and much-needed SEO improvements while you can focus on your job and customers.
GIVE YOU POSITIVE ROI
Our experienced digital marketing team knows what they are doing and how to manage your budget to get you positive results and a great return on investment.