Why Is SEO Important?
SEO is important because, according to Oncue, the best lead source for moving companies in 2022 was Google. That means the highest-quality leads were generated by the moving company’s website appearing on Google (73%).
Implementing SEO techniques into your business can, and will help your moving company rank high on Google and convert more leads into clients.
With a proper SEO for a moving company, you will:
- generate more traffic monthly
- grow your company revenue
- attract more clients
- get consistent traffic throughout the year
- yields a high return on investment (ROI)
- become an authoritative expert in the moving industry
What is SEO?
Search engine optimization or SEO is a fundamental part of digital marketing for movers. It’s the process of making your website rank higher and bringing it to the top of search engine results. These are the five pillars of SEO for moving companies:
Since your moving business has a physical address, local SEO is a must-have form of SEO optimization. Optimize your site to rank higher for searches focused on a specific location. It involves GBP and reviews.
This is the process of finding and analyzing search terms people type into search engines, intending to use that data for a specific purpose. This strategy helps you better understand your niche and target audience.
It aims to optimize your site’s pages for crawlers to “read” and index them. This practice covers all the technical steps you must take to optimize your moving website, e.g. page speed, site structure, mobile optimization, etc.
Internal SEO refers to the practice of optimizing elements on your website in order to get a higher rank on search engines. Content, subheadings, title tags, meta descriptions, and permalinks are part of on-page SEO.
Off-page SEO for moving companies consists of actions you should take to optimize your off-site presence. Consider online citations, backlinks, and social media management to improve your rankings and revenue.
A successful SEO strategy includes an analysis. Using tools will help you track and analyze SEO efforts to see where, how, and if they can be improved. So, tools such as Google Analytics, Google Search Console, and Bing Webmaster Tool are crucial.
Local SEO For Movers To Outrank Your Competition
A good local moving SEO strategy will help your moving business be more visible in search results for your local area. Keep your business info up-to-date and you’ll attract more targeted traffic, which improves your chances of conversion.
GOOGLE BUSINESS PROFILE
This is the most popular online directory and it is a must. It’s a free tool that generates organic traffic in Google results and Google Maps. Provide accurate info about your moving company location, business hours, address, services, etc. Update regularly to show Google your business is active.
Reviews are a great way to help other prospects trust your moving services. It is one of the major indicators of how local SEO and GBP rank. Send a link, email, or SMS to your clients so they can write a review, but always ask them to leave you an evaluation. Respond to both positive and negative reviews.
Keyword Research To Understand Your Audience
TYPES OF KEYWORDS
In order to target specific types of keywords to rank higher on search engines, include various keyword types; by length, user intent, specific industry, and customer-defining.
KEYWORD SEARCH VOLUME
An SEO indicator called “keyword search volume” reveals the typical monthly frequency of searches for a specific keyword in a given area. Mainly, it refers to the number of searches on Google.
KEYWORD SEARCH TOOLS
Without specialized tools, keyword research is practically impossible. The most common tools are Google Keyword Planner, Moz Keyword Explorer, Ahrefs, Google Trends, and others.
Technical SEO Your Background Support
The pillars of technical optimization are:
- website speed
- site structure
- XML sitemaps
- mobile optimization
- website security and SSL.
The website should have the same URL structure, home page, and service pages. Each moving service should have its webpage. If you operate in multiple locations, create separate pages.
HIGH PAGE SPEED
The optimal page speed is under 2 seconds because Google wants to ensure a good user experience. Therefore, faster websites will rank higher. Images and videos can affect page speed.
XML Sitemap is an HTML file that helps search engines find your URLs. Google uses it to access all pages of your website. The sitemap should be identical for both the web and mobile versions.
Over 50% of online searching comes from mobile devices. As a result, Google primarily uses the mobile version of a site’s content for ranking. That’s why responsive website design is essential.
SECURITY & SSL
Check if your website is HTTPS, not HTTP. The letter “S” stands for security. This is crucial because Google wants all page visitors to be secure, so websites with SSL certificates will rank better.
On-Page SEO For Moving Company Website
MEET USER INTENT
Google strives to provide people with content that immediately meets their intents. Because of that, this search engine always shows the most relevant result first. Therefore, when creating content, keep in mind
the keywords your prospects are googling.
You need to optimize the title, description, and permalink in order to have the best CTR because it directly affects the ranking on Google. That’s important because Google wants to offer relevant content
to its users.
Use internal links on your website to make it easier for Google, Bing, and other search engines to find all your pages. Google crawls websites by following their links, which help boosts your website’s authority and
CONTENT IS KING
Valuable and quality content has an immense role in driving visitors to your moving website and converting them into your clients. You should nourish a few types of content: blog posting, service page content, landing page content, and infographics.
Use related keywords at the beginning of your page, throughout the text body, and evenly in the headings and subheadings. Don’t forget to use them in image descriptions, a title, and a meta description. Use long-tail and mid-tail keywords because of low competition.
External linking refers to any link you make from your website to a different website. External links you have in posts or any other content can boost your website’s ranking on Google or any other search engine so choose authority websites to link to.
Use unique images for your website. Compress their size and customize their names. Define the correct dimensions and make sure the photos have the best file type (WebP is recommended). Also, remember to make images mobile-friendly and write SEO alt text.
Off-Page SEO Strategy For Moving Companies
Apply the following tactics to improve your website’s ranking. Consequently, search engines will see your website as more authoritative, reliable, and trustworthy.
ONLINE CITATION & DIRECTORIES
Crucial for local SEO ranking as well as higher page authority. Also, Google will recognize you as a trustworthy moving business company. Place citations on all three online directory types – business, local, and niche. Some of the quality ones are GBP, Yelp, Angi, and Yahoo. These directories can help you generate more moving leads.
When another website links to your page on its own web page – that’s called a “backlink.” Getting backlinks helps build your moving business page’s authority, allowing it to rank higher on search engines. The best ways for your moving business to get quality backlinks are to reach out to local websites, related websites, resource pages, write guest posts, and others.
SOCIAL MEDIA SIGNAL
Sharing your content on social media is always a good idea since it promotes website traffic, improves engagement, and increases the chances that prospects will stumble over your content and find you. These social signals, such as likes, shares, and comments, indicate to search engines that your content is valuable and relevant.
Analytic Tools Measure SEO Effort
It’s necessary to use different tools for tracking SEO efforts. The most popular ones are Google Analytics, Google Search Console, Bing Webmaster tool, Moz Local, etc.
It’s a web analytics service that monitors and reports on the traffic to your moving website. Google Analytics gives you tools to understand your visitors’ behavior better.
GOOGLE SEARCH CONSOLE
Using this free tool, you can monitor, maintain and troubleshoot the visibility of your website in Google Search results. Track keywords you’re ranking for and your position in search engines.
With this EO tool, you will easily do your keyword research. Ubersuggest shows you keywords’ monthly search volume and CPC. You can also use it for competition analysis and site audits.
This is all-in-one SEO software. It contains tools for link building, keyword research, site audits, competitor analysis, and rank tracking. Ahref is mostly used by small business owners.
SEO Results From Our Clients
Moving Company From Alabama
SEO requires time to show results, but once they come, they are great, as you can see from the data we achieved with a moving company from Alabama. We updated their content with the latest SEO trends, and at least 50% of their web pages appeared on the first page only a month after the update.
South Carolina Moving Company
A South Carolina moving company wanted a new website to convert visitors to clients. To do that, we used our SEO knowledge on every web page, including service pages. After thorough keyword research, we made content based on low-competition moving service keywords. In 30 days, their web reached the first spot on Google.
Why Should You Hire Our Moving Company SEO Agency?
KNOWLEDGE & TOOLS
Our SEO experts use their knowledge and advanced tools to offer in-depth analysis, create high-quality leads and increase the conversion rate.
TRUST & EXPERIENCE
We are proud of our SEO team because they have experience and a solid understanding of what strategies work.
We will keep you posted about every progress we make in the SEO department because we want to keep you in the loop.
SAVE TIME & MONEY
Our team can do all the time-zapping tasks and achieve better results within your budget. You focus on your customers, we will handle the rest.
RESULTS, RESULTS, RESULTS
Want to see those results? We know what to do to deliver the best results for your moving company, you can be sure of it.
Are you confused about a step we want to make? Ask us and one of our team members will be glad to explain everything.